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Asking Alexandria‘s guitarist Ben Bruce has started a new label dubbed KBB Records with co-manager Kyle Borman. The first band signed is Scare Don’t Fear who will release their debut From The Ground Up. Says Bruce about the label: “After years of planning, touring, writing and learning, and after ups and downs, arguments and agreements, I have grown to not only love the music industry, but understand it and respect it. KBB Records is a label run by artists, for artists. With my love and passion for music along with my knowledge and understanding of the music industry it’s our goal to work alongside incredible artists of all genres and to create and release amazing music for the world to fall in love with.”

Scare Don’t Fear say about the signing: “Everyone in Scare Don’t Fear is extremely proud to be a part of KBB Records. SDF are huge fans of Asking Alexandria, so when Ben and Kyle approached us about teaming up, we were stoked. We have been working at this goal for over five years and it’s a very rewarding feeling to not only get signed, but to get signed to a label that has such an amazing team behind it. All of us are looking forward to building towards the future with KBB Record.”